The Catalunya La Pedrera Foundation wishes you a Merry Christmas with this card designed and created by users of the Topromi Foundation in its creative workshop.
The conceptualisation of the image has focused on the reason for our existence: people. The Catalunya La Pedrera Foundation’s projects reach more than 500,000 people of very different ages, from different areas. That is why the image of the greeting plays with the concept of diversity. Four characters have been created to represent this idea abstractly related to an element of Christmas: the star of Bethlehem, the Christmas tree, the present and the balls to decorate the tree, with different colours and shapes.
In this “making of” video, you will see the creative process followed by Topromi Foundation users to create the card: